Owning your domain name

The importance of owning your own domain name as opposed to your web development company is simple to explain in one question:

Would you want them to have full ownership of your company name and logo?

It’s very common for web development companies to purchase and handle your domain name in their portfolio. While this is the most convenient method, it can lead to problems in the future.

Some scenarios to consider if you allow them to own your domain name:

• What if the web development company went out of business?
• What if they forgot to make a payment for the domain name?
• What if you wanted to switch to another web development company?

Each scenario can lead to you completely losing the domain name, disastrous to any marketing plan. Even the slightest change to your domain name will lower your search engine results and break any links to your site.

Element Design feels its very important that you own the domain name, and will guide you through all of the steps to make it happen. Other than having you purchase and register the domain name, we take care of everything else.