Archive for October, 2009
Build your site and write your copy with the focus of connecting to your users geographically. Whether you reinforce or create the illusion you operate nearby, the results can lead to more sales. Source – JIAD: Does Place Matter When Shopping Online? Perceptions of Similarity and Familiarity as Indicators of Psychological Distance
A new feature that will be immediately added to the blog are “Quick Tips”. These are short, several sentence articles that describe an important aspect of designing and developing a website. For a full listing of tips, click “Quick Tips” on the right navigation.
“The Journal of Interactive Advertising (JIAD) is a refereed online publication designed to promote our understanding of interactive advertising, marketing, and communication in a networked world.” The original site was extremely difficult to maintain. Changing one word on the navigation meant changing that same word on well over 100 files. The only way to edit [...]
I briefly discussed keywords and how they do not effect rankings in my previous post, “The Truth about SEO”. Google has recently verified this in their blog, and has brought up some good points to consider. First, watch this video on an explanation on why they have chosen to ignore keywords: Is it even worth [...]