META Keywords do not matter

I briefly discussed keywords and how they do not effect rankings in my previous post, “The Truth about SEO”. Google has recently verified this in their blog, and has brought up some good points to consider.

First, watch this video on an explanation on why they have chosen to ignore keywords:

Is it even worth having META keywords on your site? Search engines such as Yahoo and others place a small amount of importance on the keywords, but there is no guarantee that it will stay like this in the future.

When it comes to an Adwords campaign, you will most likely buy keywords you already have in your META keywords (since they are the keywords you consider to be the most important). Now think of a competitor doing marketing research, all they have to do is simply check which keywords you have listed, then directly target your company with their campaign. Without listing the META keywords on your site, you leave them only to guess.